CREATIVE
CONTENT CREATOR
ARTISTIC DIRECTOR
About Me.
My name is Annika, and I am originally from Copenhagen. I hold a bachelor's degree in Design & Business Creative Branding and an AP degree in Design Technology Marketing & Communication Design, both from KEA - Copenhagen School of Design, Technology & Business.
I am currently based in Paris, where I have launched my freelance career under my own name: ANNIKA MAYN. Previously, I've completed an internship at Swapper, a small start-up in Paris, and the city left such a strong impression on me that I decided to return and establish myself here professionally.
One of my greatest passions is fashion and design, and I thrive working within areas such as PR, events, community building, social media, and styling. These fields matches my interests, and I love expressing my ideas in creative and visually engaging ways. Photography, both analog and digital, is one of my favorite ways of storytelling and capturing moments of inspiration.
Living in Paris has been incredibly inspiring, offering me fresh perspectives and endless creative stimulation. The vibrancy and energy of big cities, especially Paris, continue to shape my creative vision and drive. I draw a lot of energy from my social circle, and spending time with friends, exchanging ideas, and recharging in good company is essential to my process. I thrive in community focused environments and love being part of spaces where creativity is shared and celebrated.
In me, you'll find a conscientious and ambitious individual with a positive mindset and a strong skillset within graphic concept development, marketing strategy, and design processes. I bring a great personal interest in fashion, and my outgoing and social nature allows me to connect easily with others. I handle high pressure situations with composure, ensuring that I stay focused and deliver greatt results, while fostering a positive and collaborative atmosphere.
Work Experience
2025-current
Freelance Creative
ANNIKA MAYN
Paris, France
2025-current
Sales Assistant, Freelance
Paloma Wool
Paris, France
2025-current
Social Media Responsible, Freelance
Margaret Mae Jewelry
Paris, France
2025-current
PA & Marketing Assistant, Freelance
Peter Funch / Two Moon Editions
Paris, France
2024-2025
Content Creation Lead
Swapper
Paris, France
Currently working as a freelance content creator, specializing in PR, marketing, social media management, styling, and creative direction. I love creating engaging brand stories and content, I can help your brand grow and elevate your online presence and connect with your target audience. Send me an e-mail for collaboration !
As a Sales Assistant at the Paloma Wool SS25 pop-up store on Rue de Turenne in Paris. I’m a part of ensuring that every person visiting has a warm and memorable experience in the showroom-inspired space. The pop-up runs from May 9th to June 15th, 2025, and reflects the brand’s creative, contemporary aesthetic.
As Social Media Responsible for jewelry brand Margaret Mae. I manage and shape the brand’s presence on Instagram, creating inspiring content and building a cohesive visual identity in collaboration with the founder, Nathalie. My work includes planning weekly posts, producing imagery and reels, and driving organic growth through thoughtful community management.
As a freelance PA and marketing assistant for artist Peter Funch, supporting the growth of Two Moon Editions. I assist with audience development, communications, and various ad hoc tasks, ranging from social media and PR to day to day project support.
I was responsible for crafting and executing comprehensive social media strategies across platforms like Instagram, LinkedIn, and TikTok. My role involved content creation, brand management, and audience engagement, ensuring alignment with our brand guidelines. I analyzed performance metrics, adjust strategies based on data-driven insights, and stay updated on industry trends to optimize our social media presence. Additionally, I leaded brainstorming sessions, develop content calendars, and fostered community growth through regular interaction and collaborations.
2021-2024
Sales Assistant
RAINS
Copenhagen, Denmark
I primarily worked in customer service. Due to my time in the store, I assisted with training new employees, as well as unpacking and packing products, visual merchandising, handling store claims, and recalling previous season items. I also helped with planning events in the store and created content for our internal work platform, including photos and TikToks.
2022-2023
PR & E-commerce Assistant
STRØM Store
Hellerup, Denmark
Mainly working with STRØM's webshop. Assisting in setting up products for the website, shooting product photos, and creating content for Instagram.
I assisted the store's PR & E-commerce responsible. Participated in photoshoots where I created behind-the-scenes video material, edited and cut videos in Adobe Premiere Pro, and prepared newsletters in Klaviyo. Additionally, I processed images and pack shots in Adobe Photoshop for the store's webshop, as well as wrote product descriptions and SEO texts in Shopify. I have also produced video content in collaboration with 66°North for the store's social media platforms.
2022-2023
PR & Communications Assistant
Designers Remix
Copenhagen, Denmark
During my internship, I assisted DR's PR and Social Media Manager, primarily during campaign and product photoshoots, image management, and content creation. Additionally, the fashion brand The Garment is located in the same office. Here, I handled webshop orders, e-commerce tasks, and various ad hoc assignments.
2020-2021
Member Relations
Fitness World (Pure Gym)
Valby, Denmark
Primary customer service.
I was part of the office's social media (SoMe) team, where our task was to engage with members on Instagram and Facebook, as well as answer any questions through these platforms.
2019-2021
Sales Supporter
Magasin Du Nord
Odense, Denmark
Mainly operational work involving filling orders from picking lists, labeling clothes, preparing and clearing goods for the webshop, as well as various ad hoc tasks.
Education
2023-2025
Bachelors degree
Design & Business, Creative Branding
KEA - Copenhagen School of Design, Technology & Business
Creative branding focuses on both the strategic and the creative aspects of the branding process. We work both to develop visual and verbal brand identities based on in-depth research, and a strong strategic starting point, as well as with the actual activation of the brand across channels and platforms. The goal is that I get a good broad foundation to be able to create strong brands that consumers can relate to.
2021-2023
AP degree
Design Technology, Marketing & Communication Design
KEA - Copenhagen School of Design, Technology & Business
On the Design Technology course, I am introduced to methods and theories that give me the knowledge to be able to navigate the entire industry. On the course, emphasis is placed on my ability to approach problems from a new angle, but always based on the learned methods and theories. Throughout the course, I will both meet and solve cases for business.
Based on target groups, context, the market, culture and trends, I learn to design engaging communication and marketing, work with graphic design and visual communication, just as campaign and cross-media solutions are important elements of the baggage I get on the course.
I learn to decode the needs of the consumer, companies or organisations, just as I learn to generate ideas and develop prototypes in connection with the communication of new concepts. Among other things, I work with identifying customer journeys and developing customer experiences, strengthening corporate identities and branding them.
2015-2018
Higher Commercial Examination, Global Studies
Tietgen High School
During my high school education, i attented the international classes, Global Studies, with five A subjects, I worked within international economics, marketing and French language. I also had business economics at B level.
